Motorsport.com – All – Stories
Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH.
Replacing Rolex, TAG Heuer becomes the championship’s official timekeeper and branding will be used globally after LVMH struck a decade-long agreement to bring a number of its luxury brands to F1.
TAG Heuer had previously been F1’s timekeeper from 1992 to 2003.
The partnership …Keep reading