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Up against FIFA World Cup competition and an expedited start time, the NASCAR Cup Series race at Pocono Raceway on Prime Sports drew earned 1.66 million viewers according to Nielsen’s Big Data + Panel measurement.
The race started at 1:20 p.m., pushed up two hours due to the threat of rain, and was down 11 percent year-over-year with both years using the Big Data + Panel measurement. The …Keep reading